TAGLINE: Benefits statement, such as “Finally learn to [result] so you can [ideal client’s goal/main benefit of your offer] without [ideal client’s challenge OR the biggest struggle that comes from NOT knowing how to do what your product or resource will help them with]”
You don't have to [do this thing] in order to [achieve this]
You might have heard [this thing] is the answer to your problem but [they don't want to]
The only way to [do this] is to [do this thing] so you're struggling to make it work for you
Enter your bullet points here..
- Desired outcome number one so you can do this
- Desired outcome number two so you can do this
- It would be amazing if you didn’t have to this, so you can do this
- You want to be done with this forever, because you want desired outcome
- Desired outcome number three that only comes after they achieve one and two, finally freeing you up so you can do this!
The [what it is] for [NICHE] who want to [OUTCOME]
Overview: Finally learn how to [topic A], master [topic B], and stop scouring Facebook groups for the answer to [topic C]. If they’ve been feeling anxious about their lack of knowledge in this area, point out that they’re gonna replace that anxiety with confidence. If they’ve been thinking they need a VA or other pro to do it for them, affirm that they CAN do this themselves.
[FUTURE PACING / BENEFITS]
Describe what their biz or their life will be like once they’ve mastered this
What’s one thing they’ll NEVER have to deal with again?
What challenges that they’re currently facing will be a thing of the past?
“This course far exceeded my expectations – instead of walking away from each module with questions, I walked away with a simple to-do list I could go implement IMMEDIATELY. I sold my first ebook the same month!”
Remind them that your offer gives them a quick win to something they really want to know. Now’s the perfect time to [paint the picture showing their life/biz if they already had the desired result - ie. finally start selling their t-shirt designs, start hosting knitting workshops, create and sell your first online course]
Highlight what would make someone a perfect fit for this offer here – be sure to keep it very upbeat and positive
Use voice of customer research for this, if you have it - what made your past clients purchase? Can you turn their words into a piece of copy for this section?
Consider including a positive goal like, ‘You’ve carefully crafted your brand voice and now you’re ready to amplify your visibility with… [outcome]’
- What if I am …?Your answer goes here. Also use this opportunity to address the fear or concern behind why they might be asking this question.
- What if I need more support?Your answer goes here. Also use this opportunity to address the fear or concern behind why they might be asking this question.
- Is there a guarantee?Your answer goes here. Also use this opportunity to address the fear or concern behind why they might be asking this question.
- Got another question?Invite them to email or message you.
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