TAGLINE: Benefits statement, such as “Finally learn to [result] so you can [ideal client’s goal/main benefit of your offer] without [ideal client’s challenge OR the biggest struggle that comes from NOT knowing how to do what your course teaches]”

Describe their current problem and what their life/business/circumstances feel like since they don’t have the information you teach in your course.

Let them you know ALL about it

Explain why you know - how you’ve been in their shoes, seen this level of burnout/frustration/stagnation before.

• Desired outcome number one so you can do this
• Desired outcome number two so you can do this
• It would be amazing if you didn’t have to this, so you can do this

• You want to be done with this forever, because you want desired outcome
• Desired outcome number three that only comes after they achieve one and two, finally freeing you up so you can do this!

What kind of assets will help them to use your course content? Swipe files, calculators, spreadsheets, Trello templates, etc.

What is something they’re already thinking they’re going to have to figure out in order to get their result? If they’re thinking “I’ll have to create a system for tracking my inventory,” can you provide a spreadsheet to help them do that? Or a bonus lesson with an expert?

Do you have a students-only group or peer support community? Tell them how great it is.

• Describe what their biz or their life will be like once they’ve mastered this curriculum 
• What challenges that they’re currently facing will be a thing of the past? 
• What’s one thing they’ll NEVER have to deal with again? 
• What emotional burden will be lifted by learning this information, such as ‘no more money shame when your brand new bookkeeping system is finally set up’ or ‘Say bye-bye to cringing every time you send out an email, say hello to an overflow of ideas for your full email marketing campaign.’

This course was a game-changer! Every year when tax time rolls around, I’m a mess. This year, thanks to everything Maria teaches plus her amazing spreadsheets, I was fully prepared and cool as a cucumber. If you’re thinking about buying this course, just do it!

This course was a game-changer! Every year when tax time rolls around, I’m a mess. This year, thanks to everything Maria teaches plus her amazing spreadsheets, I was fully prepared and cool as a cucumber. If you’re thinking about buying this course, just do it!